IWATA has received the "JAXURY AWARD 2025," which recognizes Japanese brands that are world-renowned.

This marks the fourth consecutive year of receiving this award since 2022. Iwata Co., Ltd. will continue to pursue "quality loved across time" and "manufacturing that anticipates the future" more than ever before.

Iwata Co., Ltd. has once again received the "JAXURY AWARD." This is the fourth consecutive year of receiving the award since 2022. "JAXURY" (JAPAN’S AUTHENTIC LUXURY) is a coined term that abbreviates the value of authentic luxury originating from Japan, representing things, events, and services that embody Japanese origin (JAPAN), authenticity (AUTHENTIC), and comfort (LUXURY). The "JAXURY AWARD" is held to enrich people's lives and society by broadly communicating products and services selected primarily by the JAXURY Committee, composed of experts from various fields, based on "JAXURY's 10 Perspectives."

Kodansha FRaU Special Feature Page https://gendai.media/articles/-/152456

＜Quote from FRaU May issue regarding the certification＞

"Based on the philosophy of 'unity of heaven and humanity,' and to achieve harmony between people and nature through sleep, they have developed fabrics specifically for down and refined their techniques for handling down and natural fibers, continuously producing high-quality bedding that is a step ahead of its time. They pursue safety and security by acquiring OEKO-TEX®️ international safety standard certification for each product. Furthermore, they have earned high trust for developing easy-to-maintain products and providing repair and alteration services performed by skilled technicians."

What IWATA wants to deliver https://www.iozon.co.jp

IWATA Premium Bed Series

"Filled with deep peace, feeling refreshed as if reborn."

The IWATA Premium Bed Series delivers such an exquisite awakening. The ease of turning over, supple cushioning, comfortable warmth, and breathable comfort. The characteristic of IWATA is the exquisite harmony of all these, achieved with the delicate sensibilities of the Japanese people.

Carefully selected natural materials harmonize with the breath of Japan's four seasons, creating an ideal sleeping environment. The sophisticated design creates a space for quality sleep. We value our commitment to utilizing materials and attention to detail, and we carefully craft each piece of bedding.

Furthermore, we are actively engaged in sustainable manufacturing, looking ahead to the next generation. Please experience true relaxation and a refreshing awakening.

At JAXURY SYMPOSIUM & AWARD 2024
　 (Our President: Yuji Iwata: Sleep Improvement Instructor / Sleep Environment Advisor)

About the JAXURY AWARD

The JAXURY AWARD is based on academic research conducted at Keio University Graduate School of System Design and Management. Through award presentations and information dissemination in Kodansha's FRaU and other media, the JAXURY Committee, established by experts from various fields, explores the next generation of luxury that Japan should pursue. Since 2022, with the cooperation of the Agency for Cultural Affairs, an "English version of JAXURY" has been published as a commissioned project. It actively disseminates Japanese culture and aesthetics, as well as the JAXURY brands rooted in them, to the world.

JAXURY Official Website: https://jaxury.jp/

Company Profile

Iwata Co., Ltd.
Location: 701-2 Osaka Zaimoku-cho, Anekoji-sagaru, Sakaimachi-dori, Nakagyo-ku, Kyoto 604-8102
TEL: 075-211-8321 FAX: 075-211-7537
https://www.iozon.co.jp